Naming & branding of sound reduction product collection
Sector — Retail + Hospitality + Sport
Designed by Alain Gilles for Greenmood, the G-Line range is an innovative collection of moss-covered acoustic panels in four distinctive formats.The concept brings the natural world into commercial spaces by connecting busy professionals and their customers with the benefits of sustainability.
The first step was to create the G-Line name and collection. A contraction of the product brand and type of design : simples metallic lines creating forms.
The second step was to create a label reinforcing the product characteristics : The label “Moss—Acoustics” was created has a reference to the product qualities.
The G—Line brochure is an extended catalogue of the full potential of the brand products