Opera National de Loraine
Transformation through emotion campaign 2022/23
Season 22-23 is a celebration of emotion. A dense narrative about emotion as a power to transform life and the way we interact with nature and elements. From “Like Flesh”, an ecological intake on contemporary opera, to the world classic “Le Barbier de Séville” every opera shows characters on the verge of emotional and physical metamorphosis.
Each opera and concert was designed in motion and print.
The campaign is about emotion as a strong vector of transformation and renewal. The asymmetrical visual compositions offer passersby a moment to reflect and reconnect: with opera and with themselves.
The program cover is all about warm tones and colors softly blending. To maximise the visual impact, the season’s theme was embossed with only the “O” of emotion (the opera’s logo) left white.