Eastpak

Eastpak Artists Studio Packaging and communication

Sector — Fashion & Accessorises

Redecorated, reconstructed, reinvented and reinterpreted, each year 12 artists transform Eastpak’s most iconic backpack into 12 unique works of art. To raise much needed funds for the charity organization Designers Against AIDS, we’ve also transformed a press book into a charity item.

To donate

Usually, press invites and press books are communication pieces full of gadgets and free gifts. To raise awareness about donation, we have change the gift in a donation activation card. With a code, press members and invitees could donate directly to the Designers Against AIDS organisation.

The Eastpak Artist Studio box is made of a postcard collection of 12 artists prints, a donation card and a USB stick with a photographic press-book.

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