Coast is a branding agency. We provide full branding services, from brand strategy & positioning to design development.

We are a core team of strategists and designers with enthusiast & versatile personalities having more than 20 years of experience in branding and communication design.

We deliver for all sectors, for any size of business or maturity.

We excel in shaping brands and we use anticipation & agility as an engine for results.


In a fast moving world, we reveal what your brand stands for and how it will grow unique, through tailor-made design.


Time for change? We redefine your brand and align its purpose to your target audience and ambitions.


Activation by design in all forms is what makes our design studio unique : with our 20 years of experience we have a multi-layered knowledge of sectors, disciplines and crafted branding solutions .


Brand Strategy

  • Research & Analysis
  • Stakeholder interviews
  • On-site visits
  • Customer interviews
  • Competition Benchmark & Trend analysis
  • Communication SWOT analysis
  • Brand strategy workshop
  • Vision, Mission & Value
  • Brand positioning & Brand activation plan

Brand Identity

  • Naming, brand nomenclature & architecture.
  • Brand identity concepts.
  • Graphic and visual system
  • Logotype development or refresh
  • Font design
  • Visual and imagery style
  • Brand book - guidelines
  • Verbal system
  • Tone of voice
  • Copywriting
  • Tagline
  • Motion design
  • Website strategy & design
  • SoMe playbook

Brand Activation

  • Print Design
  • Stationary
  • Brochures & Books
  • Packaging design
  • Digital design
  • SoMe campaigns
  • Website design
  • Campaigns
  • Retail design & flow
  • Hospitality design & flow
  • Signage design & flow

We are agile, versatile, and believe that well crafted design has a positive impact on the world

Versatility & agility to understand today’s world

In a world where crisis come and go, constant changes are becoming the norm. At Coast, versatility — the hability to understand the world, the people from different point of views — and agility — the hability to respond fast or in different ways — is our daily routine. You are a young entrepreneur with a new crazy idea or a well established brand with a new purpose, we care in delivering a custom made answer. It can be just a single innovative logo, or a full brand story and program.

We believe in well crafted design

At Coast, design is our first love. This means that all our actions, all our thinking and strategic directions have one goal : to design with purpose. We believe that a well crafted design experience has the power to bring light to people's environment, enriching their daily lives and adding a positive impact to the world. We have the goal to design the perfect brand, with the right content, the right purpose and using the right channels.


Management & Direction

Frederic Vanhorenbeke

Strategy & Creative Direction

With a track record of strategic design & creative direction for brands such as Komono, Deutsche Bank or Kanal Centre Pompidou to name a few, Frederic Vanhorenbeke is Coast creative director and strategist. He started his design career in London and opened the studio in 1999. His passion for brands and constant questioning about society is intact since day one.

Celia Carrera Schmidt


Starting her career in graphic design for different freelance missions, Celia Carrera Schmidt founded Coast with Frederic Vanhorenbeke in 1999. Today, she has 20 years of experience in complex tasks such has full branding implementation for brands active in telecom or cultural institutions. In charge of the flow, coordination and tracking, she is Coast studio manager.

Creative team

Our core creative team is made up of long-term project management, design & strategic specialists. They form our structure and knowledge. Shaping brands and structurizing results is part of their daily activities. They design & supervise all our creative output and select new specialists to integrate specific projects needs.

Network & advisors

Coast work with a large scope of experts : brand strategists — brand analysts — marketeers — graphic designers and digital designers — copywriters & content creators — and has a solid base of permanent and in house designers. Together, they form our custom-designed task force.

Our clients

Retail & Hospitality

  • Alixx
  • Blanc Kara Miami
  • Citadelle MGalley Metz
  • Groupe Citadelle
  • La Grande Cloche
  • Okinaha
  • Smets Concept Store
  • Upside

Food & Beverages

  • Brussels Beer Project
  • Colonel
  • Domenica
  • Eclo
  • Evolution
  • Kavarna Stesti
  • La Dourbie
  • La Grande Cloche
  • La Grande Epicerie de Paris
  • Midi


  • Culture Club
  • Eskimo Records
  • Lucy Lee
  • NEWS Recods
  • Surrender


  • Besix
  • Industrya

Telecoms & Media

  • Belgacom
  • Les Medias Francophones Publics
  • Proximus
  • RTBF
  • Tein
  • VRT


  • Arjaan de Feyter
  • Bruxelles Patrimoine
  • Dirk de Leeuw
  • Erik D'hondt
  • Matador
  • Ordre des Architectes
  • Twyce

Banking & Finance

  • Beobank
  • Bnp Paribas Fortis
  • Core Equity Holdings
  • Delen
  • Deutsche Bank
  • Euro Banknotes for Icon
  • Ing
  • Telemos Capital


  • BAK Europa
  • Etui
  • Eurelectric
  • Eurodad
  • Fondation Roi Baudoin
  • Unric
  • Urbanisme Bruxelles
  • Bruxelles Patrimoine
  • European Commission


  • Fc Metz
  • Fc Metz Stadium
  • Fc Metz Academy
  • Fc Metz Performance Program


  • Cedric Charlier
  • Cerruti 1881
  • Clio Goldbrenner
  • Dockers San Francisco
  • Eastpak
  • Komono
  • Lee
  • Lilu
  • LolaLiza
  • Mode Design Brussels 2006
  • Mya Bay
  • Rue Blanche
  • Scabal
  • Tess
  • United Fashion


  • A210
  • Antwerp Symphony Orchestra
  • Belgian National Orchestra
  • Bozar
  • Icon Magazine
  • Kanal Centrer Pompidou
  • KVS
  • Mad
  • Mode Design Brussels 2006
  • Mons 2015
  • Nightlife
  • Opera National de Lorraine
  • PBA