Coast is a branding agency. We provide full branding services, from brand strategy & positioning to design development.

We are a core team of strategists and designers with enthusiast & versatile personalities having more than 20 years of experience in branding and communication design.

We deliver for all sectors, for any size of business or maturity.

What We Do

WE BELIEVE IN THE POWER OF NEXT

We Reveal Brands

In a fast moving world, we reveal what your brand stands for and how it will grow unique, through tailor-made strategic thinking and making.

We Transform Brands

The market has changed, your proposition needs a refresh. You think its time for change? We redefine your brand, reevaluate its assets and align its purpose to your target audience and ambitions.

We Activate Brands

Activation by design in all forms is what makes our design studio unique : with our 20 years of experience we have a multi-layered knowledge of sectors, disciplines and crafted branding solutions .

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OUR SERVICES ARE CREATIVELY LED TOWARDS BRANDS, INSTITUTIONS & START-UPS

Brand Strategy

  • Research & Analysis
  • Stakeholder interviews
  • On-site visits
  • Customer interviews
  • Competition Benchmark & Trend analysis
  • Communication SWOT analysis
  • Brand strategy workshop
  • Vision, Mission & Value
  • Brand positioning & Brand activation plan

Brand Identity

  • Naming, brand nomenclature & architecture.
  • Brand identity concepts.
  • Graphic and visual system
  • Logotype development or refresh
  • Font design
  • Visual and imagery style
  • Brand book - guidelines
  • Verbal system
  • Tone of voice
  • Copywriting
  • Tagline
  • Motion design
  • Website strategy & design
  • SoMe playbook

Brand Activation

  • Print Design
  • Stationary
  • Brochures & Books
  • Packaging design
  • Digital design
  • SoMe campaigns
  • Website design
  • Campaigns
  • Retail design & flow
  • Hospitality design & flow
  • Signage design & flow

What we Believe in

STRATEGY+CONTENT+FORM : TOGETHER WE CREATE WHAT COMES NEXT.

Coast, a venture-driven model agency

In a world that never stands still, brands must navigate constant change and seize every opportunity to stand out. At our studio, we believe brands have a responsibility to create dynamic, future-ready experiences. That’s why we approach every collaboration with a co-founder mindset — engaging from the earliest spark of an idea. Our venture-driven model goes beyond branding and identity; we dive deep into the product, the core concept, and the very DNA of the brand. We champion an open, socially conscious approach, bringing fresh perspectives, strategic insight, and bold solutions to the table. Most importantly, we amplify the founder's voice — empowering visionary decisions and shaping the brand’s path forward with clarity and conviction.

We believe in new ways to craft brands

Brand mastery transcends mere visual aesthetics; it's a holistic exercise delving deep into the intricate mechanics and underlying values of a brand. Through astute conceptualization and strategic alignment, we decipher the nuanced tapestry of brand identity, weaving together disparate elements into a cohesive narrative that resonates with audiences on a profound level. This holistic approach ensures that every facet of the brand, from its visual identity to its messaging, harmonizes seamlessly, forging an indelible connection with stakeholders.

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WE ARE A TEAM OF STRATEGISTS, DESIGNERS AND SPECIALISTS IN COMMUNICATION

Management & Direction

Frederic Vanhorenbeke

Strategy & Creative Direction

With a track record of strategic design & creative direction for brands such as Komono, Deutsche Bank or Kanal Centre Pompidou to name a few, Frederic Vanhorenbeke is Coast creative director and strategist. He started his design career in London and opened the studio in 1999. His passion for brands and constant questioning about society is intact since day one.

Celia Carrera Schmidt

Management

Starting her career in graphic design for different freelance missions, Celia Carrera Schmidt founded Coast with Frederic Vanhorenbeke in 1999. Today, she has 20 years of experience in complex tasks such has full branding implementation for brands active in telecom or cultural institutions. In charge of the flow, coordination and tracking, she is Coast studio manager.

Creative team

Our core creative team is made up of long-term project management, design & strategic specialists. They form our structure and knowledge. Shaping brands and structurizing results is part of their daily activities. They design & supervise all our creative output and select new specialists to integrate specific projects needs.

Network & advisors

Coast work with a large scope of experts : brand strategists — brand analysts — marketeers — graphic designers and digital designers — copywriters & content creators — and has a solid base of permanent and in house designers. Together, they form our custom-designed task force.

Our clients

Architecture

Banking & Finance

Culture

Fashion & Beauty

Food & Beverages

Institutions

Industry

Media

Music

Services

Retail & Hospitality

Telecoms

Sport

  • Fc Metz
  • Fc Metz Stadium
  • Fc Metz Academy
  • Fc Metz Performance Program