Building original brands
What makes a brand name a good name? Coast opens the discussion and share their thoughts on brand naming creation.
Co-creative, Pluri-disciplinary & Focused
Head of marketing at Poppy Car Sharing Company, Pierre talks about the future of cars, the abandon of ownership and all the positives facts of sharing.
For this new year, we also give our list of things to look out in 23. Call them rules, resolutions, branding tactics..., we prefer to say its our good behaviour resolution 2023.
Anticipating what will come next is a challenge brands have to face everyday. How to be ready? What to consider? Here are some of our ideas and thoughts.