Etui

Branding & Communication

Sector — Industry & Institutions

The European Trade Union Institute (ETUI) carries out a number of different activities. From conducting independent, socio-economic research, in the areas of economics, labour market, social policy and industrial relations for the European Trade Union movement to coordinating, developing and participating in cross-border networks of researchers, research bodies and universities; The Etui analyse, educate and inform workers and organisations about labour in its global form across Europe. Coast is their branding agency and develops stands & temporary spaces among other brand activities.

An identity conceived as an open brand

Designed by Coast in 2008, the identity of the Etui plays with the culture of contrasts and active combination of differences. With a varied color palette enriched by the language of information, the system works across a wide range of communication devices. From imagery to print & digital references.

For the European Trade Union Institute, we also provide the full service of stand design and production. Many different locations have been visited. Among them shows in Athens, Paris and Vienna in 2019.

A flexible exhibition concept

A rule at Etui is that we have to produce material that can be re-used, re-installed and transformed for other exhibitions and purposes. Another rule is that it needs to be easy and fast to install, as well as cheap and eco-friendly for most of it. The result : a flexible system that can be used on many occasions and programs. from internal use to external use.

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