Repositioning for Jewellery Brand
Sector — Fashion + Accessorises
Mya Bay is a belgian Jewellery brand with a collection of playful, feminine and affordable pieces. We worked on their positioning and visual universe.
From creative concepts through to art-direction and visual representation, we applied our “Unconventional women” narrative strategy. Defined at the start of our collaboration with the brand, it resulted in a fresh and colourful approach, a typographic playground and a dynamic tone of voice.