Telemos capital
Branding and website for private fund
Sector — Banking + Finance
Founded in 2017 in London, Telemos invests in private European businesses, with the aim of building great companies for the long term. They seek to invest in high-performing, cash-flow generative and well-managed businesses with the potential for sustainable growth through international expansion, add-on acquisitions and/or operational improvements. We have created their identity and website.
Foreseeing the future
Telemos looks to deploy €50m-€200m of equity per investment, with an aim of building a concentrated portfolio of majority stakes in companies, supported by their active partnership approach. With experience and an entrepreneurial family heritage, Telemos Capital has a strong knowledge in business cases. Took from “Homer’s Odyssey, Book IX, 520” , their name “Telemos” was a prophet foreseeing the future.
The color code of our branding approach was inspired by the odyssey oceans tones. The Telemos Aqua colour was created and worked like a watermark on the identity presence.
Telemos Aqua
A light gradient from west to east was applied for the colour palette, using this colour code on a variety of items in digital and print.
Telemos Capital logotype
We selected a stylish and modern swiss-like typeface to build trust and deliver a controlled and restrained design-led aesthetic to match our playful colour palette.
A subtle identity
Contrary to clichés, the identity is subtle and uses the Aqua gradient as a signature.
The website is the brand place with quick access to essential information. It was designed like an APP with most of the page layout seen without scrolling.