Dockers San Francisco

Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Introduced in europe in 1993, Dockers became a leading brand of casual clothing, bringing west coast style on the european market. In 2010 we helped the brand restyle its communication, reinforcing the original spirit of the brand on multiple channels.

What we have done : We have articulated the new brand platform under authenticity and the sense of location, mixing the brand's original DNA with a new refined positionning, transformed the look and feel, and released full european guidelines.