Redefining the future of a 200 years old estate in South of France
Sector — Retail + Hospitality + Sport
Le Domaine de la Dourbie’s rebrand is part of a repositioning strategy to highlight a new vision of the domain. Still very proud of their 200 years heritage, the new image is a projection into the vineyard future, appealing to new generations of drinkers. A legacy to kick start something new. Case study online soon.