Branding for City Farm
City farms are a simple way of being closer to one’s own food. It’s also a way to improve community relationships and offer an awareness of agriculture and farming to people who live in urbanized areas. Eclo is all that, specializing in mushroom and micro greens production.
The Eclo Buddy, a smiling and growing seed
The Logotype represents a growing and smiling seed. An extended color code is applied to their versatile collection of products.
"We've asked COAST to rebrand Eclo with a simple, yet strong, concept that could embrace the playful, urban & local vision of our company. The work done by their team challenged us to a point we didn't imagine. Their creative approach offered us a coherent & joyful brand universe, from logo to packaging."
— QUENTIN DECLERCK, Managing Partner Eclo
With a low tech / low ecological impact packaging and a tone of voice far away from traditional players, the brand is part of a new positive and progressive attitude for a booming sector.