Naming and rebranding of hospitality group
The Citadelle Group is active in French Lorraine with multiple retail projects in hospitality and food. With the aim to work as an pro-active ecosystem, the group asked Coast to align its strategy and apply it to its different premises.
The strategic outcome of the full process was conducted within 2 months. From the redefinition of the group strategy to its re-naming and full rebranding of their 5 key locations. More Soon.