Groupe Citadelle

Naming and rebranding of hospitality group

The Citadelle Group is active in French Lorraine with multiple retail projects in hospitality and food. With the aim to work as an pro-active ecosystem, the group asked Coast to align its strategy and apply it to its different premises.

The strategic outcome of the full process was conducted within 2 months. From the redefinition of the group strategy to its re-naming and full rebranding of their 5 key locations. More Soon.

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