La Grande Épicerie de Paris
Repositioning creative strategy
Sector — Retail + Hospitality + Sport
In 2012 we were appointed to redefine the commercial proposal for La Grande Epicerie de Paris, an iconic emblem of French gastronomy in the heart of Saint Germain des Près at Le Bon Marché.
For the occasion, we founded DFC : a joint venture between Delacroix Friant architects and Coast to define a total concept in a global way. Our first step: analyze the proposal and unveil a new concept, namely “The most beautiful market in France”.
Working hand in hand with the internal architecture office at La Grande Epicerie de Paris, we followed the progress of the development plans and delivered at the end of our creative process a style guide for future use.