Branding for the European fashion association
United Fashion is carried out by a cluster of European fashion support associations, and initiated by MAD Brussels Fashion and Design Platform. They aim at enhancing the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity. Our work was to brand them.
The design of our proposition was all about fashion as a language of expression. Adapted to multiple audiences and using a strong typography to express urgency.
The website address news, information, issues about European fashion today. Part information & statement, the platform is straightforward and independent.