Branding, positioning & creative direction for fashion accessories brand from Antwerp
Sector — Fashion + Accessorises
Since its introduction to the market in 2009, Komono has challenged conventions in the eyewear and the watch industry. With a collection of striking products, an international presence in more than 80 countries, Komono grabs everyday the future with ambition and guts. We helped them reach their ambitions.
Working closely with the internal design team, we have created a brand universe across the widest range of channels and communication elements. This includes branding elements such as brochure, art direction for shootings, packaging, POS design and retail environment.
The graphic identity shows a versatile brand, a versatile system, across all channels.
From season to season, locations were selected by the brand to represent their international reach. Shootings and films were made in locations such as Palm Springs, Antwerp, Tokyo, Marrakech, Iceland and Los Angeles.
The brand communicates during events and shows. Festivals in Belgium, fashion weeks in France or Asia, pop up stores, the list is long.
The brand has a strong retail presence. From wholesale to digital, Komono has a large spectrum of the market. They also have their own operated shops in major cities. Antwerp, Brussels, Amsterdam, Tokyo, Barcelona and Berlin are their flagship stores