Sustainable Public Affairs
Branding & Digital for public Affairs agency with a sustainable purpose
Willem Vriesendorp has a goal: to drive the world’s most sustainable Public Affairs consultancy. Having worked in renowned public affairs offices across Europe, he saw a gap in the market : contributing to a more sustainable world, helping brands achieving their ambitions with a partner who lives, works, and communicate in full sustainability.
For Sustainable Public Affair’s identity, the result was to show their uncompromised approach : no color was used, only black and whites. No fuss identity and the use of symbols and short texts to emphasis on the crucial content. Transparency and a low key visual universe was the design solution.