Branding and packaging for kitchen tools line


Evolution™ is a french kitchen tools brand located in Normandy and founded by Vincent Le Guern. Designed by Alain Gilles, the collection of four innovative, fresh and reassuring products is inspired by the rich French and European culinary tradition. Through sensual, graphic shapes, evolution creates products with innovative functionalities that echo our daily life with timeless style.

A modern line of products with a sober signature by Alain Gilles

The collection is formed by 4 revisited kitchen classics with a colourful palette. The Carafe, The cutting board, the meat thermometer and the cake server. All designed in a modern way, the collection is a remarkable marriage between tradition and modernity.

An identity between tradition and modernity

Our branding work was inspired by the link between past, present and future. For this, we designed an elegant logotype with classical lines, but with a contemporary twist.

The packaging system is a colourful combination of sizes. With its soft tone palette and an outline of the product on its front view, the packaging is an open invitation to a close encounter with the product inside.

Brochures and elements of identity

Using a high quality copper foil print technique to identify the iconic logotype on print elements, we worked on brand elements such as brochures and stationary.

Overall, the look and feel of the brand express what the products are about : highest quality, traditional and reassuring with a modern twist.

Visual communication

Bringing products colors and original shapes to the audience was our main branding exercise. With the soft tone palette and typeface, the world of evolution is playful and calm at the same time. With this, a varied line of elements can be produced from online to offline channels.

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