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G-Line
Naming & branding of sound reduction product collection
Designed by Alain Gilles for Greenmood, the G-Line range is an innovative collection of moss-covered acoustic panels in four distinctive formats.The concept brings the natural world into commercial spaces by connecting busy professionals and their customers with the benefits of sustainability.
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A new product needs some explanation.
Our work was to name and conceive an identity for a new type of products : 100% natural acoustic panels in different sizes and forms. The first step was to set the rules for customers to understand the benefits of the products which is a high sound reduction as well as well designed elements.
The first step was to create the G-Line name and collection. A contraction of the product brand and type of design : simples metallic lines creating forms.
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The second step was to create a label reinforcing the product characteristics : The label “Moss—Acoustics” was created has a reference to the product qualities.
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Graphic design
We’ve created a visual language of forms, translating the product shapes. They play a descriptive role in communication as well as a decorative role, like the product collection.
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The G—Line brochure is an extended catalogue of the full potential of the brand products
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Graphic design as information
The look and feel of the graphic information provided in brochures, online and on site are a combination of scientific graphs and decorative elements.
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