Komono
Branding, positioning & creative direction for fashion accessories brand from Antwerp
Since its introduction to the market in 2009, Komono has challenged conventions in the eyewear and the watch industry. With a collection of striking products, an international presence in more than 80 countries, Komono grabs everyday the future with ambition and guts. We helped them reach their ambitions.
A brand of watches and eyewear conquering the world from Antwerp
The story started back in 2009 and since then, Komono has grown and is challenging big brands with an innovative and creative approach. To reinforce their branding, We’ve introduced in 2014 a new branding approach and logotype. The idea behind this rebrand was to put the brand on the market with a stronger message and visual approach. The first step was the logotype, as a definition of what they do : watches & eyewear.
Working closely with the internal design team, we have created a brand universe across the widest range of channels and communication elements. This includes branding elements such as brochure, art direction for shootings, packaging, POS design and retail environment.
Graphic clarity
With the clear logotype and typeface, we devised a clear system so that the brand is strong and not compromising. The graphic environment follows a radical and essential approach.
The graphic identity shows a versatile brand, a versatile system, across all channels.
Print communication
Catalogues, Pos, Leaflets, posters have different forms, different meaning and different targets. From wholesale communication to adverts, all print elements have been carefully designed by the internal design team.
The art direction of Komono.
From season to season, Komono adds novelty, design and fashion forward products into the market. To create a full visual universe, images and style play a huge role. Working with great photographers and models to reinforce the power of the brand is part of their strong visual territory.
From season to season, locations were selected by the brand to represent their international reach. Shootings and films were made in locations such as Palm Springs, Antwerp, Tokyo, Marrakech, Iceland and Los Angeles.
From Lifestyle shootings to product as heroes.
Still photography was developed to focus on the products and their singularities. With a very large selection of products, our aim was to determine a global vision while keeping each product own signature.
Packaging
Watches, sunglasses & opticals packaging : from the core collection to the crafted line, an attention to craft details and ease of everyday use is part of the Komono packaging experience. Among those 3 main categories, other elements of brand experience have also been designed with the internal design team such as a cleaning kit.
The brand communicates during events and shows. Festivals in Belgium, fashion weeks in France or Asia, pop up stores, the list is long.
The brand has a strong retail presence, from wholesale to digital. They also have their own operated shops in major cities : Antwerp, Brussels, Amsterdam, Tokyo, Barcelona and Berlin.
Retail
Own & operated shop were designed in partnership with Random Amsterdam. They form the brand window to the world and are defined as “The Brand Place”. With 3 own and operated shops and more than 10 franchise shops worldwide, the retail world of Komono is part of an integrated multi-channel strategy where each piece plays a role.
