Marmi

MARMI harnesses the power of nature through new ways of sourcing innovative & upcycled ingredients to create super-effective skincare and reduce waste. Our work was to introduce this new brand with a full brand strategy including naming, brand identity, packaging design and digital presence.

Marmi is the visionary creation of Martina Mikles, an entrepreneur with a passion for innovation and ethics in the cosmetics industry. With her brand, Marmi, Martina redefines beauty standards by championing a truly ethical approach to cosmetics. Her mission: to revolutionize how beauty products are sourced & produced.

Through the use of cutting-edge biotechnological laboratories, Marmi harnesses consciously sourced and upcycled ingredients, embedding sustainability and circular economy principles into every facet of its operations. At the heart of the brand lies a commitment to ethical production and meaningful relationships, paving the way for a more responsible beauty industry.

The name "Marmi" is a seamless blend of Martina's identity, encapsulating the brand's elegance and simplicity. Its visual identity reflects understated luxury, with sleek black enamel packaging, white silkscreen printing, and a dotted pattern for brand recognition. This minimalist yet distinctive design echoes Marmi’s ethos of refined simplicity.

Marmi’s visual universe merges raw materials with innovation, showcasing laboratory substances under magnification and abstract aerial views of crop lands. The incorporation of natural textures reinforces the authenticity of the brand. With Marmi, Martina Mikles offers a pioneering blend of nature, science, and aesthetics, setting a new standard in ethical beauty.