Ordre des Architectes
Branding for architectural order
Sector — Architecture + Exhibitions
The order of architects in Belgium defines and organizes the missions of the architect and for this it has administrative, normative, jurisdictional and training responsibilities of its members. In 2019 the order decided to rebrand itself and modernise its approach towards its audience.
The OA monospace is a typeface with layout rules that limits its usage to match the architectural practice : devised as a monospace grid typeface, layout is manageable on a strict vertical grid like a regulation within the identity. Still very flexible, this aspect of the brand is underlining the identity of the institution.
A narrative system between structure and creativity.
The system was developed accordingly to the venue multiple use : from postcards to posters, from print to screen, from exhibit to performances. All together, the system works organically with a simplicity in mind.
The OA identity is developed with a set of rules allowing the architecture line to be used as directional item. Along with the typeface and grid, the line is playful and can be used on a variety of elements such as direction and information.