OXON
Reshaping the future of fuel combustion
Fuelmatrix, an American tech company, partnered with us to redefine its brand positioning. Their cutting-edge fuel solutions not only reduce emissions but also lower fuel consumption and engine maintenance costs. We rebranded them as OXON, introduced new product categories, and elevated their market positioning.
Clarity & Trust
Coast helped Fuelmatrix reposition itself. A transformative branding exercice where we have created a new brand architecture focusing on the company’s pattented technology renamed OXONtech™, the product range and their interactions with the market, and a new brand language.
A more transparent and well-defined brand architecture was conceived, creating a structured system that seamlessly aligns the parent company, brand, technology, and solutions. This strategic framework was developed to ensure a consistent and trustworthy experience for all stakeholders. By enhancing cohesion and clarity, the new structure strengthens brand identity.
World in motion
The logo and products symbol encapsulate several key ideas. The first is the double “O,” representing Oxygen. The second conveys the concept of perpetual motion. Additionally, the logo embodies green values, with its curves symbolizing the Earth — our shared planet — and the purpose behind our technology: to contribute to a better future for everyone.
A new vision was crafted to articulate the brand’s purpose and its innovative, ready-to-use solutions. Alongside this, fresh communication strategies were developed to highlight what truly matters—solutions with proven impact
Factual results
To establish a trustworthy brand, we structured the brand vision, design, and graphics around the theme of tangible results. The brand identity showcases a clean, precise design, sharp visuals, and result-driven graphics.
CGI imagery and animations
We have created 4 films to explain the technology behind OXONtech™, a patented technology harnessing electromagnetism to boost engine output and fuel efficiency.
The website combines brand information, brand vision and brand proposal under one seamless address.