Volta

Branding & narrative for restaurant and bar

Sector — Retail + Hospitality + Sport

A restaurant and bar located in central Brussels, Volta is part of the new fooding scene that is burning today in the European capital. We developped the brand narrative using design and words to inspire everyone.

More a home than a restaurant, the place looks, feels and behave like a family house. Volta was conceived has a pizza joint and a place for belonging. A refuge for eating and drinking where dancing is allowed.

The identity and vibe reflects the experience : open to all, versatile and out of sync. Coast branding narrative is about making connection between friends and families. Therefore we designed a low branding impact brand, more local with a homemade feel.

Logo-a-gogo

Not one, not two, not three but a never ending list of logo adaptations are possible with the Volta Supper Club identity. A mess, but organised.

“Ronaldo” the Donkey, the Volta digital Dance, the lonely palmtree, the dripping pizza and the broken glass are our mascots. They are part of the family.

There is a certain attitude at Volta Supper Club. Désinvolte, easy going, call it relaxed or familiar. Words and sentences play a big role in the attitude, for this we have set the rules of a copywritting playground.

Breaking free litterally and figuratively

The graphic system has been created to allow a lot of possibilities. Controlled with some simple rules and striking elements, Volta is a free spirited territory.

Volta does not take itself (too) seriously

Volta is open all year from Tuesday to Saturday for lunch and dinner. Enjoy.

The place

Eclectic and relaxed, Volta is located in central Brussels. The identity and design is applied on multiple elements, but with subtility. Signage, menus, flyers, digital, and off course the “Dancing Allowed” infinity mirror.

Instagram

Volta team is communicating mainly online on their @voltasupperclub account. Online experience is about sharing good stories and good vibes. The community of friends have a same positive mindset. Pictures by Elodie Gerard.

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